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Item Details: Designer: GOYARD Model: Belvedere PM Retail: N/A Style: Crossbody Messenger Bag Material: Goyardine Chevron Canvas Color:...
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Goyard is a French fashion company established in 1853 in Paris. Goyard started by manufacturing trunk and leather goods. Previously, the company was doing business with Martin (Pierre-François Martin founded the House of Martin in 1792), and then Morel. ... Goyard Company is older than Louis Vuitton by one year gap, although Bally was founded even earlier in 1851. François Goyard (1828–1890) initially began with box making, packing and trunks. Making the family's trade popular, soon he purchased Maison Morel, successor to Maison Martin. Later on, Edmond Goyard expanded his business from 1885 to 1937. And, Robert Goyard (1893–1979) was the face of the brand during the booming post-war years. But the significant role in further increasing the firm’s growth was played by François Goyard with his daughter Isabelle Goyard in 1959. In 1998, Jean-Michel Signoles bought Goyard Company and turned the privately owned company into an internationally renowned brand.
A historical event of the International Exposition of Modern Industrial and Decorative Arts was commissioned in 1912 to be held in 1915 but ended up being postponed for another ten years. As Israel and Silberstein excel at crafting highly creative women’s bags for their daily usage, Amson gives a new opportunity to mass production with its use of fine materials, unique and clever designs, whilst Goyard reigns supreme on sport and travel items.
Goyard Company is popularly known in the world by celebrities, as their customer’s. Among men celebrities, Goyard wallet made of fine leather is much appreciated, and among women’s Goyard bag, depending upon different shapes and sizes. The Goyard's letterhead paper, 24 June 1891 bore the coats of arms of the United Kingdom, Russian Empire, and the Great Seal of the United States of America. Goyard’s main customers after World War II were the queens of Yugoslavia and Greece, whilst in 1939, the Duke and Duchess of Windsor purchased their first Goyard leather good.
The high-profile purchasers of Goyard brand such as the Grimaldis or the Maharajah of Kapurthala, who are considered celebrities. In the modern world, ladies like Catherine Deneuve, Édith Piaf, and Romy Schneider, who are crazy about Goyard handbags. Among male celebrity, Jean-Claude Brialy, who acquired his first Goyard pieces in 1974. Contemporary glitterati like Madonna, Victoria Beckham, Carla Bruni-Sarkozy, are regularly spotted wearing Goyard bag. The famous Rapper Kanye West mentioned his affinity for Goyard trunks in the 2007 song.
Another historical event, Goyard organized an auction of customized designer bags and luggage to raise money for the leading cancer research centre, Institut Curie in Paris. The patron of the event was Amélie Mauresmo, and the pieces auctioned off were sponsored by 21 female personalities from the world of cinema, fashion, and sports such as Sarah Biasini, Élodie Bouchez, Cécile Cassel, Audrey Dana, Emma de Caunes, Catherine Deneuve, Zoé Felix, Charlotte Gainsbourg, Vahina Giocante, Judith Godrèche, Audrey Marnay, Chiara Mastroianni, Amélie Mauresmo, Mathilda May, Héléna Noguerra, Géraldine Pailhas, Vanessa Paradis, Linh-Dan Pham, Barbara Schultz, Audrey Tautou and Elsa Zylberstein. Each personality was invited by Goyard to express their own vision of travelling, stripes of colour, messages or drawings. Their point of view combined to Goyard's know-how resulted in 21 unique pieces auctioned at Christie's in Paris.
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