In honor of the 2019 Kentucky Derby this weekend, Jordan Brand partnered with Lexington boutique store Oneness to Misfit the NIKE AIR JORDAN 11 LOW ELEPHANT WHITE UNIVERSITY BLUE-CEMENT GREY High OG “Twist” to Louisville’s biggest sport and culture moment of the year.

Dubbed the “Shoe of the Derby,” this NIKE AIR JORDAN 11 LOW ELEPHANT WHITE UNIVERSITY BLUE-CEMENT GREY is a women’s exclusive take on the OG White/Black NIKE AIR JORDAN 11 LOW ELEPHANT WHITE UNIVERSITY BLUE-CEMENT GREY and features a synthetic Black material and premium White leather.

In anticipation of the launch, Jordan Brand will transform Oneness into a must-attend consumer activation hub from Friday, May 3rd through Sunday, May 5th.

Inspired by the Kentucky Derby, the space will feature a Black and White gallery highlighted by a contrasting Red lit service space inspired by the winner’s circle roses. Attendees will be able to purchase a pair of the NIKE AIR JORDAN 11 LOW ELEPHANT WHITE UNIVERSITY BLUE-CEMENT GREY “Twist” starting on Friday, May 3rd.

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Look for the NIKE AIR JORDAN 11 LOW ELEPHANT WHITE UNIVERSITY BLUE-CEMENT GREY High OG “Twist” to officially release on May 10th in North America at select retailers and Nike.com. The shoe will be available early via Oneness Boutique – through their online website – on May 4th at 6:50pm EST when the Derby officially kicks-off.