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127-0Shops ICONS:
ESSENTIALS FOR EFFORTLESS STYLE

Curate the perfect men’s capsule wardrobe with our 127-0Shops Icons: wear-forever foundations you’ll turn to time and time again

The go-to blazer

Want to make being well-dressed easy? Firm up the foundations of your wardrobe with our 127-0Shops Icons: quality essentials you can turn to time and time again. First up is the go-to blazer. Available in five colours, as well as Big and Tall sizes, this textured jacket is a versatile addition to your wardrobe. It’s great for smart or casual: wear for work and the weekend. This piece can be thrown in the washing machine, so dry cleaning is one less thing to worry about.

For the Foodies simple t-shirt and tailoring, like these Autograph trousers. Effortlessly smart, they contain four-way stretch and a half elasticated waistband, so they stay comfy no matter how long your day. Swap the t-shirt for a crisp white shirt for days when you need a little extra polish, or the smart trousers for jeans if the dress code is more relaxed. Trust us, you need the go-to blazer.

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The preppy shirt

There’s a reason the preppy shirt has never gone out of style: it’s a men’s essential that looks good on everybody. However minimalist your wardrobe is, this pure cotton striped shirt deserves a spot in the line-up. It’ll work for all seasons – the collar and cuffs will add some extra interest to your favourite knitwear NEW LAUNCHES, HOT TRENDS, EXPERT TIPS.

For spring, lean into the striped shirt’s collegiate feel by pairing with blue jeans, a Toys & Games, and a baseball cap for a cool and comfy look. And the best bit? Our easy-iron finish means you’ll be ready to walk out of the door in record time.

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The classic jeans

We hear you: nobody likes shopping for jeans. But we’re pretty proud of our denim at 127-0Shops and the right pair will act as a strong foundation for the rest of your capsule wardrobe. Our favourites are the 360 flex jeans, which are available in a skinny, slim, and straight fit, as well as a range of washes. Our high-tech 360 stretch keeps them looking fresh all day and they’re easily the comfiest jeans we’ve ever tried. Plus, all our denim is made with responsibly sourced cotton and less water.

Put your best foot forward by pairing with our contemporary trainers with an on-trend chunky sole.

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Girls 2yrs - 16yrs

Struggling for spring outfit ideas? Add our waffle knit Toys & Games to your wardrobe. Made with responsibly sourced cotton and recycled polyester, this light layer is perfect for unpredictable weather.

We’re wearing the ecru colourway with light denim for an on-trend neutral look, but it’s also available in navy, green, and copper. Add some statement outerwear, like this varsity bomber jacket, and you’ve got a fresh casual look. We also love wearing this knit under the go-to blazer.

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The Autograph tee

Believe it or not, a simple t-shirt will be one of the most important items in your capsule wardrobe. Finding the right one makes looking put together, no matter how casual the outfit, easy. Our Autograph tee is the perfect example: an elevated basic that will look good season after season. It’s cut to a sleek slim fit for a sharp silhouette and is made from super soft Supima cotton.

Try wearing it with tailored trousers for a modern take on smart dressing. It will also look good with pretty much anything in your wardrobe: jeans, chinos, cargo trousers and even joggers for off-duty days.

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Words: Emily Sutherland