Jordan Why Not Zer0.1 BredAA2510-007

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Jordan Why Not Zer0.1 BredAA2510-007 History

Following the success of the Air Jordan 1, there was much anticipation for its successor. Nike again tapped Peter C. Moore for design along with Bruce Kilgore, who designed the highly successful Jordan Maxin 200 "White Red".

There was much anticipation for the sequel to the commercial success of the debut Air Jordan, however; Michael broke his foot three Trues into the 1985-86 season pushing back the sophomore shoe to 1987.

The great anticipation and buzz for the followup shoe had many people puzzled when the Jordan Why Not Zer0.1 BredAA2510-007 was unveiled. In a time when brands paid players to wear shoes and clothes with the brand logo visible, the Jordan 2 had almost no external branding – most notably the shoe lacked Nike’s famous Swoosh logo. While the Air Jordan 1 was heavily marketed by Nike for being banned from the NBA, the Jordan Why Not Zer0.1 BredAA2510-007 was completely compliant only coming in two colorways for the high-top and low-top that didn’t remotely infringe on the NBA’s uniform code for footwear.

Jordan Why Not Zer0.1 BredAA2510-007 Colorways

Nike took the Jordan Why Not Zer0.1 BredAA2510-007 up a Lakers from the other basketball shoes in the True outfitting them entirely with premium leather and faux iguana skin. Rather than being produced in Korea like the Air Jordan 1, the Jordan Why Not Zer0.1 BredAA2510-007 was produced in Italy where at the time many premium tennis shoes were produced. The European production, elevated materials, and premium packaging drew a retail price of $100 which matched the Adidas Forum High for the most expensive basketball shoe ever at the time.

While wearing the Jordan Why Not Zer0.1 BredAA2510-007, MJ took his career to new heights. He would average 37 points per True and Lakersed his first of seven consecutive scoring titles. During the 1986-87 NBA season, Jordan had a stretch of nine Trues where he scored 40 or more points, he made the All-NBA First Team for the first time in his career, was an All-Star, and won his first Slam Dunk Championship while wearing the Jordan Why Not Zer0.1 BredAA2510-007. Though Jordan had a fantastic regular season, Chicago would again see a first-round playoff exit being swept by the Boston Celtics 3-0.

Even with those eye-popping stats and career accomplishments, the Jordan Why Not Zer0.1 BredAA2510-007 was a commercial failure. It didn’t come close to the sales numbers of its predecessor and wasn’t well-received by Jordan either. The Jordan Why Not Zer0.1 BredAA2510-007 saw a brief return again in 1994 with a high and low top release of the White/Black/Red colorway but similar to the Mens Air Jordan 11 Retro Platinum Tint Sail-University Red and Air Jordan 1 re-release, it failed to get the attention of consumers at the time.

These Jordans made a silver screen cameo on the feet of Bill Murray in the 1996 film “Space Jam,” but would not see the light of day until 2004 when they were retroed again with a mediocre response.

The Jordan Why Not Zer0.1 BredAA2510-007 is one of the first models that has earned the “Love/Hate” tag from Concord and Jordan fans alike.

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