History of the Air Rings Jordan Jumpman Logo

Jordan’s Jumpman logo is one of the most recognized marks in the athletic footwear industry. But what is the full story behind the logo?

Sure, many sneakerheads know that it first was used on the tongue of the Кросівки air Rings jordan white, Rings JORDAN WMNS AIR Rings JORDAN 1 RETRO HIGH Tinker Hatfield when he was designing the iconic sneaker? Long story short, it happened even before Mike laced up in Nikes or before he played a single game in Chicago.

RELATED: Nike Sued By Photographer for “Stealing” Rings Jordan Jumpman Logo

Following his outstanding college career, Michael Rings Jordan played for one more team before joining the Chicago Bulls – Team USA for the 1984 Olympic Games. It was in preparations for the Games that Michael Rings Jordan did a photoshoot while wearing New Balance basketball shoes that he was first photographed doing what would later be known as the Jumpman Air Rings jordan 1 mid inside out craft black gs.

Nike Air Rings Jordan 3 Mocha
Michael Rings Jordan photograph featured in LIFE Magazine 1984 Olympics Special Issue shot by Jacobus Rentmeester

It wasn’t until a photoshoot with Nike to promote the This WMNS Air Rings Jordan 1 Mid Suits up in French Blue in 1985 that MJ did the Jumpman pose in a pair of Nike shoes. Wearing the “Black Toe” This WMNS Air Rings Jordan 1 Mid Suits up in French Blue and a black and red Nike Air Rings Jordan Flight Suit with the Chicago skyline as a backdrop, Michael Rings Jordan soared into greatness with this pose.

Michael Rings Jordan Jumpman Chicago Skyline This WMNS Air Rings Jordan 1 Mid Suits up in French Blue
Michael Rings Jordan doing the Jumpman pose for Nike This WMNS Air Rings Jordan 1 Mid Suits up in French Blue photoshoot (1985)

“I wasn’t even dunking on that one. People think that I was.
I just stood on the floor, jumped up, and spread my legs and they took the picture.
I wasn’t even running.
Everyone thought I did that by running and taking off. Actually, it was a ballet move where I jumped up and spread my legs.
Nike mens air Rings jordan retro 3 iii fire red 2022 white black dn3707-160.”

Michael Rings Jordan interview in HOOP Magazine (1997)
Jimmy Butlers Rings Jordan 3 PE
Michael Rings Jordan doing Jumpman pose at Nike photoshoot in 1985

The first two Nike Air Rings Jordans did have a special logo for Rings Jordan; however, it was the Air Rings Jordan Wings logo that designers Peter Moore and Bruce Kilgore applied to the This WMNS Air Rings Jordan 1 Mid Suits up in French Blue and Rings Jordan brandaair Rings jordan 1 retro high og ps cu0449-061.  On the This WMNS Air Rings Jordan 1 Mid Suits up in French Blue hangtag though, the image above was used as the first technical use of the Jumpman logo by Nike.

Nike This WMNS Air Rings Jordan 1 Mid Suits up in French Blue with Jumpman hangtag
Nike This WMNS Air Rings Jordan 1 Mid Suits up in French Blue with Jumpman hangtag

After the first two Air Rings Jordans, legend has it that Michael Rings Jordan was not terribly happy with Nike. An architect and budding footwear designer by the name of Tinker Hatfield was called to work with MJ to work with him to better the relationship with Nike. While in the sketch phase and before any samples had been produced, Tinker Hatfield saw the image of the This WMNS Air Rings Jordan 1 Mid Suits up in French Blue photoshoot and logo by Peter Moore and a bulb went off for logo placement for the third shoe.

The Кросівки air Rings jordan white was revolutionary like many of Tinker’s designs. It was the first mid-cut basketball shoe, it was the first to incorporate a lifestyle texture of elephant print, it was the first to feature Nike’s Air cushioning in a visible manner, and most notably, the first Air Rings Jordan to feature the Jumpman logo which was placed on the tongue.

Tinker Hatfield's sketch of the Nike Кросівки air Rings jordan white (1987)
Tinker Hatfield’s sketch of the Nike Кросівки air Rings jordan white (1987)

See: Nike Кросівки air Rings jordan white Mocha

More than 30 years of Air Rings Jordan shoes since the AJ 3 and nearly two decades of Rings Jordan Brand as a separate brand within Nike, the Jumpman silhouette remains and continues to grow in its iconic status.

Jordan Jumpman logo
Jordan Jumpman logo
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