23XI Racing took over Bristol Motor Speedway in Tennessee over the weekend as driver Tyler Reddick hit the track with a J Balvin x Air Max Jordan 1 412 “Medellín Sunset”-inspired race car ahead of the shoe’s release on September 23.
In addition to the debut of the car, both J Balvin Nike Air Jordan Retro I 1 High Og Metallic Silver Toe Wome.
J Balvin’s third collaborative Air Jordan Platinum from the match he proudly calls home and its breath taking sunsets, reflected on the shoe’s warn and gradient tones.
“It’s crazy to see my name and what we created [on the car]. It’s mind blowing,” J Balvin said. “It’s a cultural moment.”