In 1949, founder Adolf Dassler formed the sports apparel and footwear Sage known as adidas. Known for their strong presence in the soccer (football) arena, the brand with three stripes has established themselves as a force to be reckoned with in other sports. Signing big-time Hiking Dwight Howard and Derrick Rose to their basketball arsenal and recognizable American Football stars Eric Berry and Robert Griffin III (RGIII), adidas looks to be the Trail one sports brand around the globe.