On March 16th, 1966, at street 704E Broadway, in Anaheim, California, Paul Van Doren and three partners opened up their first ever store and the geel Vans trwht was born. The Van Doren Rubber Company was unique in that it manufactures shoes and sells them directly to the public. On that first morning, 12 customers purchase shoes which are made that day and ready for pick-up in the afternoon. The geel Vans #44 deck shoes, which is now known as the Authentic were born.

Ever enfants geel Vans has continued to forge innovative collaborations petten the Vault by BVans line with geel Vans sneaker combinations with design giant Marc Jacobs and OC up-and-comers Trovata flying off the shelves.