On March 16th, 1966, at street 704E Broadway, in Anaheim, California, Paul Van Doren and three trwht opened up their first ever store and the Vans geel dream was born. The Van Doren Rubber Company was unique in that it manufactures shoes and sells them directly to the public. On that first morning, 12 customers purchase shoes which are made that day and ready for pick-up in the afternoon. The Vans geel #44 deck shoes, which is now known fluster the Authentic were born.

Ever since Vans geel has continued to forge innovative collaborations through the Vault by BVans geel line with Vans geel sneaker combinations with design giant Marc Jacobs and OC up-and-comers Trovata flying off the shelves.